(H) Hublot - Apple iPad app
07/06/10 :Hublot
FT.COM LAUNCHES APP FOR iPAD
The Financial Times today announces the launch of
its new app for iPad, on the day the iPad goes on sale in Switzerland. The app
takes advantage of the iPad’s unique interface and provides interactive access to
a broad range of FT content, including video, markets data, investment portfolios
and news and analysis.
The app is available for free and is integrated into the FT.com access model
whereby registered users will have access to 10 free articles a month before
having to subscribe. At launch, luxury watchmaker Hublot will sponsor
completely free access to FT content through the app until 31st July 2010
following free registration.
“The iPad is another exciting channel for the FT that has already generated a
great deal of interest from readers and advertisers,” said Steve Pinches, Lead
Product Manager, FT.com. “The FT App for iPad is a customisable app combining
the interactivity and immediacy of FT.com with the familiar experience of
browsing through a newspaper. It builds on the 300,000
downloads we’ve already seen for the FT App for iPhone launched last year.”
Key features of the app include the ability to:
· Download the daily FT to your iPad for offline reading
· Access content across all sections of FT.com, fully customisable so users
can order key sections of the application interface – including World,
Companies, Markets and more
· View the FT’s award-winning high quality video content, including the
latest updates on markets and interviews with high profile CEOs each
morning. This is the first time the FT has offered video on one of its mobile
products.
· A dedicated Markets Data section, including macromaps highlighting
markets across the world, with the option to also view regional indices and
company information sheets
· Full access to view personal investment portfolios
· Read top ‘must read’ stories of the moment for the iPad edition,
determined by the FT editorial team
The new application is compatible with both the Wi-Fi and Wi-Fi + 3G
iPad models and is for free from the App Store on iPad or
at http://www.itunes.com/appstore/.
A video demonstration of the FT iPad Edition is available at
http://www.youtube.com/watch?v=21ss5LSapBU